Managing Your Time on Social Media

March 27, 2010

Every small business owner I talk to asks the same question.  “Where do you find the time for all this?”  My answer:  if you schedule the time, you’ll find the time.  Easy for me to say, right? I do this for a living.  Well, actually, I do several things for a living.   Not only do [...]

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An Interview with Steve Lubetkin from ProfessionalPodcasts.com

March 10, 2010

Podcasts are a great way to educate your audience and market your business.  Listen and learn from one of the true professionals in the industry, Steve Lubetkin, from ProfessionalPodcasts.com.  Click on the player below to listen to our recorded interview. Listen to the podcast here:

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How to Automate your Social Media Communications

February 24, 2010

Invariably, when I start working with a new client or when I am giving a presentation for a group of social media newbies, I get asked this question: “How do I automate all this?”  My answer to this is, you don’t.  I can show you tools that will let you automate your updates and posts, [...]

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Leveraging LinkedIn for Your Business

February 10, 2010

Most businesses today are realizing that they need to have a presence on one or more of the popular Social Media platforms.  If you have yet to catch the Social Media wave, LinkedIn is probably the best place to dip your toe.   It is by far the most business focused of the Social Media platforms.  [...]

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Understanding Twitter: My Interview with Susan Rice Lincoln

January 30, 2010

Yesterday,  I had the pleasure of being interviewed by Susan Rice Lincoln.   Susan, is an American who has lived in France for 20 years.  She has worked with company giants like Ericsson, Nike and LEGO.   Before launching her own company in 1994, Susan was BBDO Europe’s Communications Director in charge of 25 countries and $3 [...]

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Friday Workshop. Using Web 2.0 to Advance Your Business: Rutgers Newark

January 14, 2010

This Friday, January 15th, 2010 9:00am—2:00 pm I will be conducting a Social Media Workshop at Rutgers University – Newark Campus Engelhard Hall, Room 309 Newark, New Jersey 07102 Pre-Registration is required so you don’t have much time. The fee is $130.00. Limited to the first 40 respondents Parking & Refreshments are included. To register [...]

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Upcoming Webinar Series

December 30, 2009

Happy New Year! I hope everyone has been enjoying their down time over the past week.  I’ve been using my time to plan some exciting new Webinars to get everyone on the fast track to Social Media success in the first quarter of 2010.   After your first class, you will receive a $10 Off coupon [...]

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8 Steps to Social Media Recruiting Success

December 20, 2009

Guest Post By Ron Kubitz, Recruiting/Training Manager, Brayman Construction Corporation With the present and increasingly emerging popularity of social media sites such as Linkedin, Facebook and Twitter one would think that recruiting for prime talent has become an easier task. Let’s face it we can find almost anybody for any job that we seek today [...]

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Social Media Marketing for Realtors

December 14, 2009

Recently, I was asked to speak to a local group of Realtors on Social Media Marketing.  In my opinion,  the real estate industry and social media are perfect together.  Success is a matter of numbers when it comes to real estate.  The more people you know, the better chance of making that match between buyer [...]

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10 Ways to Attract more Fans to your Facebook Page

November 22, 2009

There are some simple methods for spreading the word about your business Facebook page.  But first, I want to address the issue I have been coming up against with clients recently. When taking a look at their Facebook accounts, I am finding many businesses or their marketing companies have set up Profile pages instead of [...]

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